Mark SternHead of Business Intelligence
Gala Coral Group
4:15 PM Case Study Interview Two: The Role Of Customer Analytics In Managing And Supporting A Multiple Channel Presence
- Assessing how to effectively use customer analytics to manage multiple communication channels, control product information and align consumer touch points
- Drawing key information from analytics processes to capture customers’ attention and achieve a more focused marketing strategy
- Translating results into cross-selling opportunities
- How can analytics enable you to strengthen the customer experience?