6th - 7th November 2018 | United Kingdom

Noel Lyons

Director of Digital Design

10:30 AM Case study: Creating Digital Assistants to Help 24 Million Customers Achieve Their Ambitions

24 million customers interact with Barclays in the UK alone, that’s 1 out of every 2 adults. It is essential to always think about the needs of the customers and help them achieving their ambitions. Over the past few years, Noel and his team have been working alongside a number of AI partners to fundamentally redesign the way they interact with their customers. In this session you will hear the key learnings from their journey:
  • Design thinking: It’s not the case of making a faster horse
  • What are the key learnings throughout the design and development of the key interfaces and prototypes
  • The good and bad of NLP tools and how to make the most of them
  • What are the opportunities and requirements for moving towards Deep AI

Check out the incredible speaker line-up to see who will be joining Noel.

Download The Latest Agenda