5th - 7th November, 2018 | Hilton London Kensington, London, United Kingdom

Qaalfa Dibeehi


VP, Marketing and Strategy Innovation, Customer Experience and Digital, EMEA
Forrester Research


10:00 THE CX OF AI: MINDSET VS TECHNOLOGY

Digital transformation is now almost a business-as-usual concept. Emerging technologies like AI are fuelling digital fire. Companies are throwing AI at their CX efforts and it’s happening rapidly. Enthusiasm for AI as an emerging technology can lead businesses to build experiences that customers find useless. It’s necessary to think through how best to build and deploy an intelligent experience. This presentation will cover:
 
  • Why AI-driven experiences are seductive — and risky
  • The four parts of effective human-AI interactions
  • Why AI needs to help deliver cognitive moments to help differentiate the CX


Check out the incredible speaker line-up to see who will be joining Qaalfa.

Download The Latest Agenda